It's no secret that what I want to eat is is almost perfectly inversely proportional to what's good for me to eat, but most of the time I resist temptation, deny my taste buds, and eat what I'm supposed to. I guarantee you I'd be 50 lbs heavier otherwise.
So here's my frustration: I just finish grocery shopping, avoiding all the danger isles and stocking up on clean foods, fruits and veggies, and some sparking water, I get thru the checkout area full of chocolate bars and candy without making an impulse grab, and I decide to treat myself to some lunch at Quizno's (don't tell Deanna) because the grocery bill was well under budget. I order a grilled chicken flatbread thing (don't know exactly what it's called) instead of the much tastier and higher cal / fat stuff on the menu, and the food prep person asks if I'd also like some fried bacon on it, no charge. I resist, and then she asks if I'd like extra cheese, also no charge. I resist again. "How about Parmesan?" she asks (isn't that just more extra cheese?). Again, no.
Then while paying the clerk asks if I'd like to make my purchase into a meal, which means I get a big cookie and a soft drink. I ended up paying more for adding just a bottled water instead.
It was a successful trip for me, but do we wonder why there's an obesity problem?